Making a high quality video needs quite a bit of effort, you need to carefully plan everything during pre-production and implement the same during the shoots and then in the post, you must bring together every element to get the results you were aspiring for. Color grading is one such element that can do wonders to your footage.
Why Color Grading Is Essential
While most of the video makers are careful enough to follow each and every aspect of video production, few don’t even bother to understand the importance of color grading, thereby they miss out the wonderful results, they would have got with their footage. We at Movee Merchant provide color grading for videos of all sorts, ranging from TVCs to movies. There are hardly any video makers in Delhi, who can provide color grading services like us, for all projects we use color grading software used in Hollywood, like Da Vinci resolve. So, if you want to know why it is a must for all post-production processes, then we are more than happy to help you.
Professional Look
While during the shoot, you should take care of the exposure and framing, through post- production and most importantly through grading, you can get the professional look. By giving your video a unique vibe, all the different shots can be merged together without any difficulty. A viewer prefers a video that looks similar in terms of color and grading definitely provides the required consistency.
Mode Of Communication
Color grading just doesn’t make visuals more pleasing, but also enhances the mood or the effect of the video or the particular sequence. In other words, it helps you tell the story the way you want and lets you dictate how your audience will feel during a particular moment or the whole film. So, indirectly through grading, you are communicating with your audience and affecting their perspective. If you want real cinematic magic to happen, then there is no doubt, it won’t happen without proper grading.
Color Grading Gives You Style
For any film or a video, budget may vary, but with grading you can stylize videos made within a somewhat limited budget. You can enhance or reduce any effect, which in turn will help you get the required visual style. This is also true for any brand or a company that is known for their unique style. Through grading, you can easily ensure that the required style is maintained throughout the film, thereby keeping the brand’s own perspective.
Differentiate
Whenever you look at a video, you’ll almost instantly recognize whether it is an advertisement, a movie or a documentary. This is because of the lighting and the color grading which is done to reflect the nature of the video. So, it is also important to make sure that the grading is done as per the format of the video. However, this rule can be manipulated as per your liking and as in all the creative choices that you have, you can break the rule whenever it suits you. But this should be done intentionally and only if it can enhance the effect you want from your video.