Whiteboard animations are a form of animation done on a whiteboard, hence the name, in which it appears that an artist is drawing a story on the board in front of the camera. This type of animation is getting a lot of popularity because it is engaging and interesting to watch. With unlimited possibilities, whiteboard animations are just perfect for educating customers and employees alike.
Movee Merchant is one of the best film production houses in Delhi NCR and we have a team of graphic artists, editors, writers, directors, and producers who have immense experience in making all types of videos for commercial and personal use, including whiteboard animation.
So, moving back to the topic, it is important to understand that making a good whiteboard animation requires you to consider several factors, so that the right message reaches the audience and that too, in a much interesting way.
Whiteboard Animations Story
The backbone of any video is its story and the message. So, before starting your animation, you must figure out the story or script that needs to be followed. Random videos are sometimes fun, but most of the time when you are making a video for a client, then there is some purpose to it, try to blend your story with the purpose to create perfect visual content.
Whiteboard Animations Characters
In any animation, our eyes follow a subject at a given time. So, if you want to keep your audience engaged throughout your animation, then think about all the characters you need and make them in such a way that it fits your purpose. Needless to say, if you use characters, then ensure some kind of uniformity that doesn’t make them look odd together.
Colors In Whiteboard Animation
There is no denying the fact that you can use colors as you like, but at the same time, you need to understand that too much color can prove to be really distracting on the whiteboard. All the whiteboard animation production houses will suggest you keep the style a little bit minimalistic. Furthermore, if you really want to use colors, then it is advised that you should use the color of the brand that is being represented through your animation.
Keep Everything Short And Simple
Another tip that you need to follow is KISS, i.e. keep it short and simple. Long convoluted videos can distract your audience and you also can lose focus from the actual message that you want to deliver. Few characters in a short story format are more likely to engage your audience and it will also make them think the way you want them to.
Check Your Facts
Ours is not only the digital age, but with so many content creators, it has also become an age of misinformation. So, whether you want to make educational, informative, or entertaining content, it doesn’t matter, you should always present facts after thorough research.
Interconnection Is The Key
In the whiteboard animation transition and interconnection is the key. So, what it means is that you need to interconnect different animations smoothly to ensure your message is absorbed by a large audience.
So, if you are searching for the best whiteboard animation production house in Delhi NCR, then you don’t need to look any further, as we are more than happy to help you. Contact us to know more about how you can grow your business through different visual content.
Frequently Asked Questions (FAQs)
Whiteboard animation is a video style where scenes are hand-drawn, creating the illusion of a visual story unfolding in real time. It’s perfect for simplifying complex ideas—ideal for training, marketing, or explainer videos.
For maximum engagement and clarity, aim for 1–3 minutes—long enough to convey key messages but short enough to retain viewers’ attention.
Our team uses professional software like VideoScribe, Doodly, and Vyond, plus custom hand-drawn techniques—never generic clip art. This ensures uniquely branded, high-quality videos.
It starts with a script and storyboard, followed by voiceover, drawing, and animation. We focus on smooth transitions, minimalist color accents, and branding consistency for maximum impact.
Better information retention
Higher viewer engagement
Simplifies complex messages
Ideal for social media, training, and internal communications
They’re engaging, memorable, and cost-effective.
Pricing depends on length, drawing style, voiceover, and complexity. A custom hand-drawn video costs more than template-based ones—our quotes reflect the value of originality, smooth transitions, and expert production.
We create brand-specific characters, color palettes, fonts, and visuals, keeping the look minimal yet on-message. This balance ensures clarity without visual clutter.
Yes. Many top video production companies in Delhi NCR, like Movee Merchant, work with clients from across India and can travel or manage remote shoots based on the project requirement.