Needless to say, product video production is essential for any big or small business to inform their potential consumers about their product and its right uses. While for any company, making the right product or service is a challenging task, there are lots of research and design studies that must be done along with market studies to find the need and then create something that fulfills this need. But there is something which is much harder than making an excellent product, and that is informing consumers about the product and making them realise that they need it.
Being one of the best product video production houses in Delhi NCR, we understand the importance of making product-specific videos that compel audiences to learn more about the product. A product video is the first thing people see when they want to understand how to use a product. So without a doubt, product video needs to inform people not only about the product, but it also has a task of presenting the brand in a positive light.
- Planning and scripting:The most important steps are planning and researching for your product video. Do some research and find everything related to the product and make some about the same. List out all the benefits and features and instead of using all of them for your script choose the most important and unique ones and mention those points in the script. Doing this is important as it is advised that you should restrict the length of your product video to under a minute to get maximum engagement with the audience and only important details need to be featured in that video.
- Short and simple: As you have limited time to show your product, you should keep the video quite short and simple. Don’t go overboard while using technical language and instead, use simpler terms that can be easily understood by the general audience. For example, if you’re informing potential consumers about the variable refresh rate of a mobile, so either you completely skip this part or if your think that this particular feature is your selling point, then you should speak the language of the customers, i.e., you need to tell them that variable refresh rate will help in increasing battery life.
- Consistent background and lighting:All good product video production companies in Delhi NCR or anywhere else will tell you the importance of consistent lighting and background. As you need your audience to focus constantly on the product, therefore consistency is important. Not only because it is less distracting, but also since the product is constantly the main subject of attraction, thereby ensuring no room for error.
- Shots:During the shoot, there are several things you need to keep in mind to make a good product video. Not only you should use a tripod all the time for stable frames, but you also have to constantly take close-ups of the product to show relevant features and benefits.
- Editing: Last but not the least, is editing. Your final product depends a lot on the quality of your edits and post-production. Choose music, sound, and graphics very carefully, everything must match the pace of your video and its color scheme.
Frequently Asked Questions (FAQs)
Product video production is the process of creating short, informative, and engaging videos that highlight the features, benefits, and usage of a product. These videos are essential for helping potential customers understand the value of your offering.
Product videos play a crucial role in marketing by visually explaining a product’s functionality and benefits. They increase engagement, improve brand recall, and help boost conversions, especially on eCommerce platforms and social media.
Ideally, a product video should be under 60 seconds to maintain audience attention. Short and crisp videos perform better online, especially when focusing on key product features and benefits.
A good product video script includes:
A strong hook or attention-grabber
Highlighted benefits and features (not all, only the most unique and relevant)
A customer-centric explanation using simple, relatable language
A call to action (CTA)
To make product videos more engaging:
Use clean visuals with consistent lighting
Focus on close-up shots to highlight product details
Keep messaging clear and concise
Add appropriate music and motion graphics
Avoid technical jargon unless necessary
Editing is a critical phase in post-production. It ensures that the final video is polished, visually cohesive, and emotionally engaging. It includes trimming footage, adding background music, overlaying graphics, and adjusting color schemes to match the brand identity.
Yes! Many product video production companies in Delhi NCR, like Movee Merchant, offer customized packages that cater to small businesses. The key is focusing on minimalistic yet effective storytelling rather than flashy production.
As one of the best product video production houses in Delhi NCR, Movee Merchant helps brands craft compelling product videos through concept development, scripting, professional shooting, and editing — all within a reasonable budget and time frame.
Professional cameras, tripods for stable shots, consistent lighting setups, quality microphones, and editing software are essential. But what truly matters is the creative direction, which Movee Merchant ensures in every video.
Product videos can be used across:
Ecommerce platforms (Amazon, Flipkart, etc.)
Social media channels (Instagram, YouTube, Facebook)
Landing pages
Email marketing
In-store displays and presentations