Making an explainer video is the new trend among all big and small businesses alike. They are an asset for the marketing team that can be used in a number of ways. However, explainer video production needs to be top-notch to ensure that your business gets optimum opportunities and visibility. There are numerous factors you need to consider when making an explainer video for a company and therefore, you must hire an explainer video production company to make an impeccable video that can represent your organization.
Movee Merchant is an explainer video production company in Delhi that has immense experience in making animated explainer videos for businesses. So, if you want maximum exposure for your business, then we are more than happy to help you.
So, getting back to the topic, well-made explainer videos can surely skyrocket your growth by helping you generate more leads. Further, interesting content can always be trusted for marketing your brand as it increases brand awareness and the likeability factor associated with your brand.
Explainer Video Production Is All About Research
While it is true for almost any type of video, still for making good explainer videos, thorough research is a must. You need to figure out several things before even considering the prospect of making an explainer video. You must figure out your target demographics, fix the objective as per the need of the organization, and then only you can proceed towards scripting. As only if you are aware of your goals and the audience, you can write the script suitable for them within the budget that has been allotted for the video.
Precise Scripting Is The Key
The impression that your explainer video has on your audience greatly depends on the script. You must be very careful while explaining products or services to the potential consumers as too much information can make them uninterested in the video, so the flow of information should be balanced and technical jargon should be avoided whenever required. Also, you don’t need to drag the duration of the video by putting unnecessary information, instead, you should be as precise as you can. The attention span of people is getting shorter and a short script would benefit you more than a needlessly long video.
Explainer Video Production Is For The Audience
Interesting things tend to make a long-lasting impact upon the masses therefore, you must not be afraid to make the video a little bit differently. While there is a specific format that most companies use, you can experiment a little bit to motivate the audience. Add humor or fascinating facts or add some other element to give the viewers an extra reason to watch your video
Packaging
For any video made for business, you must make sure that the packaging is absolutely fantastic. Explainer video production is just the same, you need to ensure that all the elements of the video, like shots, graphics, animation, sound effects, and music are complementing each other. Further, the whole package must fit together like a key in the lock. Only after ensuring all of these things you can expect to make a desirable impact on your viewers.
FAQs: Budget Corporate Video Production
An explainer video is a short video that explains your product or service in a simple and engaging way. It helps customers understand your business easily.
Professional companies like Movee Merchant help you with scripting, animation, voiceover, and editing—all in one place. This gives you better quality and results.
The best length is between 60–90 seconds. Shorter videos are easier to watch and share, and they keep the audience’s attention.
It depends on the style, length, and complexity. At Movee Merchant, we offer different packages based on your budget and needs.
Not necessarily. We can help with research and scriptwriting too. But if you have an idea, we’ll work around it and improve it.
Yes! These videos work great on social media, YouTube, your website, or even in email campaigns.
Usually, 1–2 weeks depending on your requirements. We also offer faster delivery for urgent projects.