🎥 UGC Services by Movee Merchant: Because the Best Ads Don’t Look Like Ads

Real people. Real stories. Real influence.

Welcome to the age of User-Generated Content (UGC) — the most authentic, relatable, and high-converting form of marketing today. At Movee Merchant, we help brands tap into the power of people by creating, sourcing, and managing UGC that speaks louder than polished ads ever could.

In a world where consumers trust other consumers more than companies, UGC is not optional — it’s essential.

Stop shouting at your audience. Let them speak for you.

🔍 What is User-Generated Content (UGC)?

User-Generated Content (UGC) refers to any content — videos, images, testimonials, reels, unboxings, reviews — created by real users, creators, or customers rather than the brand itself.

Whether it’s an unboxing video from a mom, a skincare review by a Gen-Z creator, or a home tour using your décor product — UGC feels personal, honest, and real.

At Movee Merchant, we strategically develop and scale UGC campaigns so your brand doesn’t just feel like a brand — it feels like a movement.

💥 Why UGC Works (Backed by Numbers)

84% of people trust peer reviews over brand-generated content.
UGC drives 6.9x higher engagement on social media than brand-created content.
Brands using UGC see up to 29% higher web conversions.
Instagram Reels with UGC-style content see 3x better completion rates.

In short?
People believe people. Not ads.

🎯 Who Should Use UGC?

If you’re in the business of selling to real people, then UGC belongs in your strategy.

UGC is ideal for:

D2C and Ecommerce Brands
Beauty, Skincare, and Wellness Companies
Babycare and Parenting Products
Food & Beverage Brands
Interior and Lifestyle Brands
Mobile Apps & Tech Platforms
EdTech and Online Services
Travel, Fitness & Apparel Brands

UGC isn’t just for influencers. It’s for everyone who loves your product.

🧩 What We Do: End-to-End UGC Services at Movee Merchant

At Movee Merchant, we go beyond reposting stories. We design, manage, and scale UGC ecosystems that work across platforms and performance goals.

1. UGC Strategy & Briefing

We analyze your product, audience, and industry to build a creator strategy that feels natural, not staged.

Includes:

UGC concept ideation
Content styles (testimonial, review, demo, vlog, etc.)
Platform planning (Reels, Shorts, TikTok, etc.)
Creator tone & vibe matching

2. UGC Creator Sourcing

We tap into a vast network of nano, micro, and lifestyle creators who create authentic, native-style content around your brand.

Includes:

UGC creator matchmaking
Contracting & negotiation
Content guidelines and briefing
Location-specific creators

3. UGC Video & Reel Production

Need high-converting UGC-style content but don’t have customers yet? We produce UGC in-house using real-looking creators and raw-style visuals.

Includes:

Skincare routines, unboxing, testimonials
Try-ons, before-after, product explainers
Founder-featured UGC
Platform-specific edits (9:16, 1:1, 16:9)

4. UGC Editing & Optimization

Raw doesn’t mean boring. We enhance UGC for scroll-stopping visuals while preserving its authenticity.

Includes:

Captions, subtitles, emojis, hooks
Sound sync and trending audio
Platform optimization (Instagram, TikTok, Meta Ads)

5. UGC Campaign Management

We don’t just deliver UGC — we activate it across platforms and ads to drive conversions and brand love.

Includes:

Paid UGC ads
Whitelisting support
Content calendars
Monthly content performance reports

📍 Where We Use UGC

UGC is not just a social play. It’s a 360-degree content asset across:

Instagram Reels, Stories & Posts
YouTube Shorts
Facebook & TikTok
Website landing pages
E-commerce product pages
Email marketing
Meta Ads & Google Display Ads
LinkedIn (for B2B UGC case studies)

🎓 Why UGC > Traditional Ads (Especially in 2025)

Traditional Ads	UGC
High production cost	Budget-friendly and scalable
Feels staged	Feels relatable
One voice	Multiple real voices
Ad fatigue kicks in fast	UGC feels fresh & varied
Ad blockers affect delivery	Organic UGC bypasses them
Short shelf life	Longer trust-based impact

🔑 Insight:
Your audience doesn’t want another ad.
They want a real human connection.

🧠 FAQs About Our UGC Services

Q: What if I don’t have many customers yet?
A: No problem. We create UGC using professional lifestyle creators who look, speak, and act like your actual users.

Q: Can I use UGC in paid ads?
A: Absolutely. UGC drives higher CTR and lower CPC in Meta, TikTok, and YouTube ads. We also support creator whitelisting.

Q: What kind of UGC performs best?
A: Testimonial-style videos, “Why I bought this” stories, problem-solution demos, and relatable POV reels are high-converters.

Q: What platforms do you create UGC for?
A: Instagram, TikTok, YouTube Shorts, Meta Ads, and even Amazon pages.

Q: Do I own the content?
A: Yes. All UGC created by us or sourced through our contracts is licensed for your full commercial use.