Making an animated video is a rigorous but interesting process. Animation video production requires you to go through each aspect of the topic in discussion and find the most suitable visual elements to represent the same. With the rise of users in the digital space, companies are trying to find compelling and eye-catching video content to woo their audiences.
Sharing an idea, concept, or a product through wonderfully animated frames in a short duration is quite testing and requires you to follow certain steps if you want flawless results. While creativity and competition have increased drastically, the main steps of animation video production are quite similar for making almost any kind of animated video.
RESEARCH AND DISCUSSION IS THE FIRST STEP OF ANIMATION VIDEO PRODUCTION
If a video is made for marketing, there must be thorough discussions about the organization’s product or services. The video production team must ask all the necessary questions and understand the organization’s main motive for making an animated video. A deep understanding of the brand and its products and services is essential before even initiating the process of animation video production.
SCRIPTING AND CONCEPTUALIZATION
After doing all the necessary research and discussion, now you can work on the concept of the video. Considering all the factors discussed during the discussions, the writing team works on the concept of the video. It is advised that at this stage, you should try to come up with multiple concepts. Once the concept is ready, you must format it properly and prepare the necessary script with a description of potential visuals. It is important to understand that you must take into consideration several factors like target audience, characters, message, budget, etc. before writing script and concept notes.
MOOD BOARDS AND STORYBOARDS ARE ESSENTIAL FOR ANIMATION VIDEO PRODUCTION
While the mood board is a sort of collage visually representing the overall mood of the video, storyboards actually show the sequence of a video, it is important for understanding the narrative of your animation.
STYLE AND ILLUSTRATIONS
Now you need to figure out the style of the video, it includes characters, colors, texts, background, etc. This step will actually give you an idea of how your animation video will look. Further, if the client wants to make any changes or gives any suggestions, then you must incorporate the same in your video.
VOICE OVER
After finalizing everything mentioned in the steps above, you have to find a suitable voice-over for narrating your video. Try to find the voice that fits your story and will sound compelling to your target audience.
ANIMATION VIDEO PRODUCTION
Now comes the most important part of the animation process, the animation itself. Taking reference from the mood boards, storyboards, illustrations & style, and voice-over, the animators will do the required animations.
POST-PRODUCTION
You have to add graphics, texts, complementary sound, and music to make your video more effective and engaging. Even after this, you might have to make changes depending on the feedback received from the client.